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Lead generation during COVID-19


As a leader in transportation analytics, INRIX got a first-hand look at the impact of COVID-19 on U.S. traffic and transportation infrastructure. But with an oversaturation of stories pitched to the media about the global pandemic, how do we find the right balance for telling our stories without being self-promotional or tone deaf?

A satellite image of the United States. There are large areas shaded yellow, blue and purple to depict traffic hot spots.
A satellite image of the United States. There are large areas shaded yellow to depict traffic hot spots.


Balance high-level, consistent data-driven insights that tell broader transportation stories and grow brand recognition, with longer-lead reports backed by in-depth analysis and industry trends directly impacting INRIX public and private sector customers. Doing this, we were able to break through the noise to provide meaningful material and drive lead generation.


  • Since its first COVID-19-related study on March 5, INRIX has published five deep-dive reports, weekly industry-related insights and hosted two webinars on congestion trends across the U.S. and Europe. While the weekly national traffic volume reports have become must reads for those already covering mobility, transportation and infrastructure, INRIX and our team have collaborated on reaching new audiences via every major business, technology, trade and daily news organization in the country.​
  • Three months in (June 2020), INRIX transportation analysts have participated in more than 50 media interviews. The company has had its data referenced and transportation analysts quoted in hundreds of articles in the leading business, technology, trade and national and local daily news outlets in the U.S. ​
  • This heightened brand exposure has had a direct effect on lead generation, and with ongoing industry event cancellations, PR and marketing have become even more critical for INRIX business success. ​

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